AP Exclusive: Romney campaign uses secretive, high-tech data-mining to find wealthy donors [1]

Newser
By JACK GILLUM | Associated Press | Aug 24, 2012

AP Exclusive: Romney uses secretive data-mining

Mitt Romney's success in raising hundreds of millions of dollars in the costliest presidential race ever can be traced in part to a secretive data-mining project that sifts through Americans' personal information _ including their purchasing history and church attendance _ to identify new and likely, wealthy donors, The Associated Press has learned.

For the data-mining project, the Republican candidate has quietly employed since at least June a little-known but successful analytics firm that previously performed marketing work for a colleague tied to Bain & Co., the management-consulting firm that Romney once led.

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