In the beginning the master goes on telling you all the beauties and all the blissfulness and all the ecstasies of enlightenment. He has to -- otherwise who has time to meditate?
Television is there, football matches are going on.... The world all around is so full of idiots doing all kinds of gymnastics: boxers are boxing, actors are acting -- who has time for meditation, and for what?
If I don't talk about enlightenment, then naturally you will ask me, "Why should I meditate?" And the moment I say "Enlightenment..." trouble arises. Then your mind is habitually making everything a goal, far away. Mind enjoys challenge, and enlightenment is not a challenge.