Adidas is trying to decrease the staggering amount of plastic waste that ends up in the world’s oceans every year. Photo Credit: Parley for the Oceans
Lorraine Chow, EcoWatch
Waking Times
Adidas has partnered with Parley for the Oceans to develop materials made from ocean plastic waste to use in its products starting in 2016. The sportswear giant will also phase out plastic bags in its 2,900 retail stores around the world. Parley for the Oceans is a team of artists, musicians, actors, directors, fashion designers, journalists, architects, product inventors and scientists that addresses major threats to the world’s oceans.
“The conservation of the oceans is a cause that is close to my heart and those of many employees at the Adidas Group,” said Eric Liedtke, Adidas Group executive board member responsible for global brands. “By partnering with Parley for the Oceans we are contributing to a great environmental cause. We co-create fabrics made from ocean plastic waste which we will integrate into our product.”
