NEW YORK -- For almost three years, no matter what has rattled the financial markets – a debt crisis in Europe, high gasoline prices, a slower economy – investors have been soothed by rising corporate profits.
The storyline became as predictable as a soap opera's. But when the latest round of corporate earnings starts rolling in this week, look for a twist: Profits are expected to fall.
"China is still slowing. Manufacturing numbers in the U.S. are weak," says Christine Short, senior manager at Standard & Poor's Global Markets Intelligence. "You can only have so many things working against you."
Stock analysts expect earnings for companies in the Standard & Poor's 500 index to decline 1 percent for April through June compared with the year before, according to S&P Capital IQ, the research arm of S&P.
That would break a streak of 10 quarters of gains that started in the final quarter of 2009.
Over recent weeks, a motley collection of chain stores, steel producers and technology titans have warned of slowing profits. They all point to similar culprits – flagging sales to Europe and slower economic growth in China.
Procter & Gamble, the world's biggest consumer products company, cut its profit outlook for the year, blaming sluggish economic growth in China and Europe along with a stronger dollar, which makes U.S.-made goods more expensive abroad.
Ford said it expects to take a hit from European sales and may have to shut an assembly plant. Nike reported a drop in profits and warned of tough conditions in Europe and China. And that's just within the past month.
"You've seen the evidence," says Adam Parker, chief U.S. equity strategist at Morgan Stanley, the investment bank. "A ton of companies have already told you the economy is slowing."
The list of companies that have warned of trouble is long and varied, and includes well-known names such as McDonald's, Cisco, Starbucks and Tiffany & Co.
Add them up, and 94 companies have lowered their estimates for this earnings season, which begins on Monday when Alcoa, the aluminum maker, reports its results. Only 26 have raised their estimates.
Morgan Stanley's research team says the ratio hasn't been that lopsided toward the negative since the summer of 2001, when the economy was in the middle of an eight-month recession brought on by the bursting of a bubble in technology stocks.
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