Ignorance is Bliss: Study Shows People Avoid Information About Complex Social Issues

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The less people know about important complex issues such as the economy, energy consumption and the environment, the more they want to avoid becoming well-informed, according to new research published by the American Psychological Association.

 

And the more urgent the issue, the more people want to remain unaware, according to a paper published online in APA’s Journal of Personality and Social Psychology.

“These studies were designed to help understand the so-called ‘ignorance is bliss’ approach to social issues,” said author Steven Shepherd, a graduate student with the University of Waterloo in Ontario. “The findings can assist educators in addressing significant barriers to getting people involved and engaged in social issues.”

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