NaturalNews.com, By Anna Bragga 6/11/2013
(NaturalNews) It used to be called alternative medicine, but herbal and homeopathic remedies have gone mainstream as new research by Mintel indicates approximately a third of Americans are swapping OTC medicines for natural products to overcome common ailments. Wider availability and a more holistic, proactive approach to personal healthcare are key reasons behind the trend which saw retail sales reach an all time high of $6.4 billion in 2012, up almost 3 percent in 2011, a growth of 16 percent over the past five years.
With Americans increasingly likely to suffer from more than one chronic health problem, greater numbers are taking matters into their own hands and doing their own research. Mintel health analyst Emily Krol says: The sector is primed for continued success as US consumers increasingly seek products that are natural and organic, particularly as it relates to healthcare. This is especially true for families with small children as many OTC medications are unsafe for children under the age of two.
The fact that so many users of homeopathic remedies are confident about them relieving their symptoms suggests that once people have used these products and experienced the effectiveness, they may be more inclined to use them in the future.
