Recently I was flown to Denver, Colorado to record two, back-to-back one-hour interviews with Gaiam TV about my three The Gentle Way books and my FIRST CONTACT: Conversations with an ET book. The first interview aired on February 4 and the second February 11. I thought everyone might like to know more about this streaming subscription, Internet TV network. They will never compete for the large number of subscribers Netflix has. Instead, they have chosen to be a niche streaming service specializing in inspirational, spiritual (not religious), paranormal, UFOs, astrology, yoga, and exercise topics.
Perhaps you’ve bought one of their many products offered on their website at Gaiam.com or in one of over 40,000 retail locations. The name Gaiam was a combination of Gaia, soul of the earth, and I Am. They are a publicly traded company (GAIA). Their headquarters building in Louisville (next to Boulder) is quite large; it houses the warehouse for their sales of clothing, home goods, wellness, fitness, yoga and videos, along with corporate offices and Gaiam TV. Their latest SEC filing that I read lists their assets at just under $190 million, so this company is not a “flash-in-the-pan-gone-tomorrow” business.
Gaiam was founded in Boulder, Colorado in 1988 by Jirka Rysavy. His vision was to serve the "conscious consumer", a group subsequently named the "Cultural Creatives" by sociologist Paul Ray in 1996. Gaiam states they are working to establish a new conscious media genre and distribution channels for filmmakers and artists who want to make a difference. Joining other genres like classics, drama and action, conscious media includes feature films, documentaries, edutainment and personal development programs that they believe will inspire all of us to expand our awareness, pursue positive change in our lives and grow more connected to each other and to the planet. (1)
