Source: www.simpleorganiclife.org | Original Post Date: March 19, 2015 –
In a somewhat disturbing revelation, it has been revealed that Coca-Cola has been paying fitness and nutrition experts to call soda a healthy treat amidst allegations that the beverage giant is responsible for fueling the obesity epidemic.
Last month, several of these experts wrote posts for American Heart Month that included a can of Coke as a snack idea. These pieces appeared widely in major newspapers and nutrition blogs.
Ben Sheidler, a Coca-Cola spokesman, compared the pitches to product placement deals a company might have with TV shows.
“We have a network of dietitians we work with,” said Sheidler, who declined to say the amount these experts were paid. “Every big brand works with bloggers or has paid talent.”
