The word "God" is not God, the word "love" is not love either. So the poor people who go on thinking about the word "God" or the word "love" are simply missing a great opportunity.
They may have known what God is, they may have become acquainted with the mysteries of love, but the word is hiding the truth; the word is covering their eyes. The eyes of all knowledgeable people are so covered with theories, theologies, dogmas, creeds, that they cannot see. They are not transparent. And wisdom is a transparency, a vision unclouded -- unclouded by all thoughts, unclouded by all dust.
One has to cleanse oneself every moment, because dust tends to gather on the mirror every moment. It is a natural process. While you are sitting here, the mirror in your bathroom is gathering dust. Even in the night when nothing is happening -- even the doors of the bathroom and the windows are closed -- still some dust is gathering, settling on the mirror, because dust particles are there in the air itself. Every day in the morning you have to clean the mirror.